Paul Nuttall, a northerner that speaks the common language of social conservative and working class people. But how can UKIP win in 2020?
Undoubtedly UKIP has made some great achievements in British politics by winning the European Elections in 2014 and then won 13% of the vote in 2015 General Election becoming 3rd largest party in terms of vote share. Recently they have gained more council seats and assembly members in both Wales and London. Then in June 2016 they helped secure a Leave win. However what now for UKIP?
For those who worry about UKIP’s future just remember that there are 500 UKIP cllrs, an MP, 20 MEPs, 8 Assembly members and over 35,000 members with great talent in the party. UKIP are in a position to stabilise and grow, it will require unity, a clear vision and professionalising.
The unity is key, UKIP must focus their efforts on strengthening the party and monopolising on disconnected Labour voters and those conservative minded people who believe in free markets and liberty who disagree with the cartel of the establishment. A radical party whom is for fundamental change in British politics with a positive optimistic vision will inspire voters to come out and vote for UKIP.
UKIP initially established as a party for the sole purpose of getting the UK out of the EU, which now has been achieved (well kind of, we are on the road to leaving). Now UKIP needs to ensure the job is done however this single goal will not gain UKIP that many votes as the government are in the process of removing the UK from the EU. Therefore UKIP needs to focus on their other policies giving the voters a real positive alternative party that they can believe in, giving UKIP a purpose post Brexit.
Post Brexit, the name UKIP (United Kingdom Independence Party) will no longer be needed as the UK will be independent. However re-branding the party can cause problems with the voters, as re-branding is like a new brand and voters will be unaware of the brand change and it’s values which can decrease UKIP’s vote share or even make it harder to grow. Therefore as I am a great believer in democracy I believe UKIP should keep its policy that it’s elected members are whipped free and independent to represent it’s own constituency. Therefore in my opinion UKIP should keep the acronym but change from United Kingdom Independence Party to United Kingdom Independent Party. Independent meaning free from a party whip, giving elected representatives the ability to represent their constituents.
HOW TO WIN SEATS IN 2020
The undemocratic outdated FPTP (The Past The Post) is a nightmare for small parties especially for UKIP as UKIP gained 13% in the general election however only gained one seat in parliament (0.2% of seats in parliament):
||Numbers of MPs
||Votes per MP
||Seats in Parliament %
As the table above shows FPTP is highly unfair to UKIP and their voters who are massively underrepresented, however as it doesn’t seem that the government will change the voting system anytime soon then UKIP should change its methods to win more seats in parliament. The Lib Dems had 1.5 million fewer votes than UKIP however gained x8 more seats in parliament than UKIP, therefore UKIP should take a leaf out of the Lib Dem book by doing the following:
The grassroots of the party, those who knock on doors and deliver leaflets are a significant part of gaining elective UKIP members. Winning local elections are key for gaining seats in the 2020 general election. Local elections can help change voters attitude to voting and get them used to putting an “X” against the UKIP box, allowing UKIP to gain seats in local elections and gain trust to its electors. Winning local elections will build ties with the residents and the voters and enables the ability for UKIP elected representatives to gain local media platforms to push out the UKIP messages.
Winning local seats just don’t happen by magic, training resources needs to be available to help branches professionalise to understand the different tools that are available to attract voters and members, also to have a well functioning system where campaigning can be successful. Templates for leaflets and other campaigning material should be available for branches to use to look more professional. Database training and the importance of building and using a databases should be trained to branch members, as databases play an important role in winning elections via targeting and telling tactics.
Collaborating resources wisely by targeting constituencies both locally and nationally where UKIP are more winnable. Then using token candidates for weaker areas will help UKIP win against FPTP system just like the Liberal Democrats do.
The image above shows the Liberal Democrats tactic where they focus their resources from nearby areas to a winnable area in order to win against the FPTP system. All nearby areas are pulled into the winnable seat to gain seats. This requires understanding and co-ordination of regions to work together selflessly for the common gold to win seats.